FOR THE BRAVE.

Founded in 2011 by creative entrepreneur Lodewijk Varossieau, SUPERREBEL GROUP^® is a bold collective of innovative companies, headquartered in HOTEL SUPERREBEL^®. We protect and evolve the SuperRebel^® DNA: bravery, ambition, and impact.

Today the Group consists of SUPERREBEL GEAR^®, a minority stake in SUPERREBEL.AGENCY^®, and HOTEL SUPERREBEL^® together powering an

international lifestyle brand spanning high-end sportswear, fashion, supplements and a creative lab for brave brands.

Our mission: inspire bravery in every form, through bold campaigns, high-performance gear, and immersive experiences. Because the world belongs to the brave.
That’s why we launched: